Viceroy Palm Springs to become an Avalon Hotel

The Viceroy Palm Springs, a signature name among the valley’s luxury boutique hotels, is changing brands to become an Avalon Hotel.

Proper Hospitality, which also recently announced it assumed management of the Avalon Hotel Beverly Hills, will begin management of the Viceroy property on April 7.

“These hotels hold a special place in my heart, as well as a unique place in the market. They are truly hidden gems with great histories and promising futures,” Brad Korzen, Proper Hospitality co-founder and chief executive, said in a statement Wednesday.

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ALIS Award Winners Announced

Most Noteworthy Hotel Investment Deals and Executives Honored at ALIS

Los Angeles, CA, January 27, 2015 – Executives and companies responsible for the most influential hotel industry deals in 2014 were honored with prestigious ALIS awards at the Americas Lodging Investment Summit (ALIS) awards luncheon today. Nominees are considered for the awards based on outstanding business performance in various industry sectors and determined by ALIS sponsors and delegates. This year’s winners are:

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Parade of New Lifestyle Hotels Continues in 2015

A rendering of the Bisha Hotel in Toronto which is slated to open next year as part of Loews’s OE Collection of lifestyle hotels INK Entertainment

Last year was the Year of the Lifestyle Hotel, with Marriott, Hilton and InterContinental among the many players introducing new brands or making acquisitions in this hot market segment.

After less than a month, 2015 looks on pace to surpass it.

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Viceroy Hotels’ Founder to Launch New Proper Hotels Brand

With the rise of so-called urban “innovation districts” rearranging so many downtown cores so quickly, there’s been a lack of hotel product to keep pace that aligns with the startup and creative professional crowds swarming to them.

Launching today, Proper Hotels is a new lifestyle hospitality brand that will attempt to bridge the luxury mindset of a brand like Viceroy Hotels with the quixotic underground spirit of ones like Ace Hotel or 21c Hotels. Opening first in San Francisco’s Mid-Market neighborhood at the end of 2015, Proper is the brainchild of CEO Brad Korzen, the founder and former CEO of Viceroy Hotels.

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Say Hello to Canopy by Hilton

Hilton Worldwide today announced the launch of Canopy by Hilton, a new hotel brand that redefines the lifestyle category around the mindset of today’s leisure and business travelers. Christopher J. Nassetta, president and CEO of Hilton Worldwide, unveiled the Canopy by Hilton concept to nearly 1,900 owners and development representatives at Hilton Worldwide’s Global Partnership Conference in Orlando, Florida.

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