Hilton’s Latest Brand to Join D.C.’s Pike & Rose Development

The Canopy by Hilton Washington, D.C. Bethesda North is the latest brand to join Federal Realty’s mixed-use development.

Complementing the existing office, retail and restaurant space at the site, a Canopy by Hilton hotel has broken ground at Federal Realty Investment Trust’s Pike & Rose mixed-use development in North Bethesda, Md. The announcement of the new Canopy by Hilton Washington, D.C. Bethesda North came from Federal Realty and its joint venture partner in the development, The Buccini/Pollin Group.

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The 17 trendiest new hotel brands

When it comes to trends in the lodging industry, boutique is where it’s at. Since Starwood started the W Hotel chain in 1998, the market’s been on fire. From treadmills and organic foods for health aficionados, to neon lights and mobile apps for Millennials, these 17 chains are quickly becoming the hottest hotels everyone’s talking about.

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Hotels for the Next Generation

Longing for alternatives to the conventional, cookie-cutter hotel? Along with crocuses and daffodils, new specialty chains from major hospitality companies including Marriott, Hilton, Hyatt and Carlson Rezidor will be springing up across the globe in the coming weeks and months.

The hotels are what’s known in the industry as “lifestyle” brands: They strive to appeal to the predilections of next-generation travelers. Some are trying to lure millennials (who are defined as between 18 and 34 in 2015, according to the Pew Research Center)) with high-tech lounges, reasonable rates, locally inspired amenities, and grab-and-go meals.

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